Senior product help, without the full-time hire.
I work with startups and established teams that want more engagement and conversion from what they already have. That means finding where the funnel leaks, testing fixes, and leaving your team with the habits and tooling to keep doing it.
Something's working, but not as well as it should.
Traffic is fine. Conversion is flat.
People show up, but too few sign up, buy or come back, and nobody is sure which step is the problem.
You test, but don't learn much.
Experiments run, results are murky, and the backlog is a list of opinions rather than ranked hypotheses.
Lifecycle messaging grew one campaign at a time.
Email, push and SMS each have an owner, but nobody owns the whole journey or knows what it's worth.
You need a product leader, not a full-time hire yet.
The team needs direction, a roadmap and someone to make the calls, a few days a week.
Four ways to work together.
Most engagements start with an audit. It gives us both a clear picture before committing to anything ongoing.
Funnel & engagement audit
A deep look at your acquisition, activation, retention and monetization funnels to find the bottlenecks worth fixing first.
- Funnel and cohort analysis from your own data
- Journey review and UX friction audit
- A prioritized roadmap, ranked by impact and effort
- Your first experiments, written up and ready to run
Experimentation program
An ongoing retainer where I design, launch and analyze tests against the metrics you care about most.
- Hypothesis backlog, prioritized and maintained
- Test design, QA, launch and readout
- Weekly progress notes and a monthly strategy session
- A running record of what you've learned
Fractional head of product or growth
Senior product leadership for teams that need direction and decisions, without a full-time executive hire.
- Roadmap development and prioritization
- Growth strategy, goals and OKRs
- Coaching for PMs, analysts and marketers
- Executive and stakeholder management
Lifecycle & martech setup
Hands-on setup and cleanup of the tools that drive engagement, so they work together and report numbers you can trust.
- Email, push, SMS and in-app messaging programs
- Segmentation and personalization
- Analytics and event tracking
- Preference centers and opt-down flows that protect your list
The same loop, every time.
Find the gap
Dig into your product, data and user behavior to see where people drop off, and why.
Build the bet
Rank the opportunities by impact and effort and turn the best ones into clear hypotheses.
Test it
Ship changes with tracking and success criteria agreed before launch, not after.
Learn & repeat
Read results honestly, document the learning, and feed it into the next round.
Frequently asked.
Is it just you?
Yes. You work directly with me from the first call to the final readout, not with a junior team.
Can you implement, or only advise?
Both. I'm hands-on with BigQuery, SQL, Google Analytics and Tableau, and comfortable in Python and JavaScript when a test needs it.
What size companies do you work with?
Early-stage startups through large enterprises. The approach is the same; the tooling and pace change.
Do I need to use your products?
No. The products and the consulting are separate. The products are where I try ideas out on my own time first.
Not sure which one fits?
That's what the intro call is for. Thirty minutes, no pitch deck, and a straight answer on whether I can help.