I help teams grow through experimentation, lifecycle messaging and sharper funnels. In between, I build tools for gaps I keep running into, and run them on the same loop I bring to client work.
Each of these started as a problem I couldn't find a good tool for. So I built one, shipped it, and kept iterating.
The gap Diff tools show which characters changed. They don't tell you what the change means.
A code-aware diff checker that detects the language, highlights additions and removals, and adds an AI analysis explaining the differences in plain English.
Try SnipChecker
The gap Baby-name sites hand you lists. Families actually choose names around grandparents, siblings and traditions.
Meanings, origins and family connections for 2.6M+ names, plus a Finder that weighs who you want to honor, sibling names and 42 naming traditions.
Explore PerfectNameFinderConnecticut first.
The gap Heating oil, propane and electric supply prices are local and hard to compare, so it's hard to know if you're overpaying.
Compare local prices by ZIP code and get an alert when a new low shows up. Every price shows its source, timestamp and assumptions, and rankings default to lowest true cost, never highest payout.
Get early accessA/B tests a year, co-led, generating $50M in total net value.
PricelineNet incremental bookings per day from cross-channel messaging across 30+ products.
PricelineYear-over-year new line orders after launching the Mobile Savings Calculator.
Spectrum MobileGlobal email opt-outs, by replacing opt-out with an opt-down experience.
WebMD
It's the loop in the logo, and the one behind every product above.
Audit the funnel, the data and the journey to see where people drop off, and why.
Turn the biggest opportunities into a ranked backlog of testable hypotheses.
Ship experiments with clean tracking and success metrics agreed up front.
Keep what wins, write down what didn't, and feed it into the next round.
A deep look at acquisition, activation, retention and monetization, with a prioritized roadmap and the first experiments to run.
From $2,000I design, launch and analyze A/B tests against your key metrics, with weekly updates and a living experiment backlog.
Monthly retainerSenior product leadership without the full-time hire: roadmap, growth strategy, team coaching and stakeholder management.
MonthlyEmail, push, SMS and analytics wired together, with the segmentation and tracking you need to act on what you learn.
Project-basedBook a free 30-minute call. We'll talk through where you are, and I'll tell you honestly whether I can help.